KOL Specialist - Influencer & Brand Collaboration Expert

PT. MING HONG INTERNATIONAL is seeking a dynamic and creative KOL (Key Opinion Leader) Specialist to join our team in Jakarta Barat. In this role, you will be at the forefront of building and maintaining strong relationships with influencers, content creators, and brand ambassadors. Your mission is to drive brand awareness and engagement through strategic collaborations, ensuring that our products resonate with the target audience.

With a growing presence in the fashion and lifestyle industry, PT. MING HONG INTERNATIONAL is committed to innovation and excellence. As a KOL Specialist, you will work closely with our marketing team to identify, recruit, and manage influencers who align with our brand values. Your daily tasks will include creating and executing influencer marketing campaigns, analyzing performance metrics, and reporting on campaign success.

📋 Tanggung Jawab Pekerjaan

• Identify, recruit, and manage Key Opinion Leaders (KOLs) and influencers who align with our brand values and target audience.
• Develop and execute influencer marketing campaigns across various digital platforms, including Instagram, TikTok, and YouTube.
• Negotiate contracts, manage budgets, and ensure compliance with campaign guidelines.
• Monitor and analyze campaign performance using tools like Google Analytics and social media insights.
• Create compelling content ideas and briefs for influencers to promote our products.
• Build and maintain strong relationships with influencers to ensure long-term collaborations.
• Stay updated with the latest trends and best practices in influencer marketing.
• Report on campaign performance and provide recommendations for future strategies.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in influencer marketing, digital marketing, or a similar role.
• Proficient in using social media platforms, especially Instagram, TikTok, and YouTube.
• Strong understanding of digital marketing tools and software, such as Hootsuite, Later, or Buffer.
• Excellent communication and negotiation skills.
• Ability to work independently and manage multiple projects simultaneously.
• Creative and strategic thinker with a passion for fashion and lifestyle.
• Fluent in both English and Indonesian.

🛠️ Keahlian

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